# Direct Home

Direct Home Holding Company LLC is a home-improvement referral and appointment-setting company that connects homeowners with vetted, licensed, independent local installers for a free in-home consultation.

Key facts:
- Direct Home is a referral / lead-generation and appointment-setting service, not an installer, contractor, or manufacturer.
- We market to homeowners, handle outreach, texting, and scheduling, and book a free in-home consultation.
- After booking, we connect the homeowner with a vetted, licensed, independent local installer who performs the consultation and any work.
- Direct Home does NOT install, perform, or warranty any work itself. All installation and warranties are provided by the independent installer.
- Our flagship brand is Direct Solar, partnered with installers such as Sunrun. We are expanding the same model across roofing, windows, artificial turf, and pools.
- Headquartered in Provo, Utah.

## What we do

Direct Home owns the homeowner-facing experience: marketing, outreach, qualification, and scheduling. We text and talk with homeowners, answer early questions, and book a free, no-obligation in-home consultation. We then hand the homeowner off to a vetted, licensed, independent local installer who runs the consultation and completes any project. We earn by connecting homeowners with the right installer; we are not the party doing the installation.

## Brands

Direct Home operates five consumer-facing brands, each applying the same referral and appointment-setting model to a different home-improvement category:

- Direct Solar — residential solar (flagship; partnered with installers such as Sunrun)
- Direct Roofing — roofing
- Direct Windows — windows
- Direct Turfing — artificial turf
- Direct Pooling — pools

## Contact

- Company: Direct Home Holding Company LLC
- Address: 518 S 2420 W, Provo, UT 84601
- Phone: (888) 448-8316
- Email: support@directhome.ai
- Website: https://directhome.ai