Legal

Privacy Policy

Effective date: June 21, 2026

This Privacy Policy explains how Direct Home Holding Company LLC collects, uses, shares, and protects the information you provide when you request a free quote or otherwise interact with our website and services.

Important notice regarding text-messaging data

Direct Home Holding Company LLC ("Direct Home," "we," "us," or "our") DOES NOT share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data and consent is kept strictly confidential and is used only to deliver the messages you have asked to receive. The only parties who ever touch this data are the SMS aggregators and providers that deliver those messages on our behalf.

Who we are

Direct Home is a home-improvement referral service. We connect homeowners with vetted, licensed, independent local installers across five trades — solar, roofing, windows, artificial turf, and pools. We handle the outreach, communication, and scheduling, and we book your free in-home consultation; a vetted local installer then performs the consultation and any work under a separate agreement with you. We do not install, manufacture, or warranty the work ourselves. References to "Direct Home" mean Direct Home Holding Company LLC, located at 518 S 2420 W, Provo, UT 84601.

Information we collect

When you request a free quote or contact us, we collect the information you choose to provide, including:

Contact details — your name, email address, and phone number.
Property details — your home or business address.
Project answers — details about your home and goals, such as which trades you're interested in, approximate monthly utility bill, project type, and timeframe.
Consent and submission records — the disclosure text you agreed to, the date and time you submitted, the page URL, your browser/user-agent string, and lead-certification tokens (see "Lead-certification tools").
Payment information — only if and when you make a purchase directly from us.

We also collect limited technical information automatically through cookies and analytics, such as your device type, browser, referring page, IP address, and how you interact with the site.

How we use your information

Contact you about your request, answer your inquiries, and book your free consultation via phone, SMS, and email.
Match your request with the right vetted local installer(s) and pass your details to them so they can perform the consultation and prepare a quote.
Verify the consent you provided and maintain accurate records of your request.
Operate, secure, measure, and improve our website and services, and prevent fraud.
Comply with applicable legal and regulatory obligations.

SMS messaging & compliance

By opting in to our SMS messaging program, you agree to receive text messages related to the services you requested. This messaging program sends service-related and, if you opt in, promotional messages to people who submit a request to Direct Home Holding Company LLC through our website at https://directhome.ai or our scheduling forms and who have explicitly opted in to receive SMS notifications; opt-in is collected via web forms with a dedicated checkbox for SMS consent. SMS messages are sent through our messaging platform (currently HighLevel). We offer two separate, optional consent options on our web form, each with its own checkbox:

Non-marketing messages. By checking the non-marketing box, you consent to receive non-marketing text messages from Direct Home about appointment reminders, service related messages about your account, or responses to your inquiries.
Marketing messages. By checking the marketing box, you consent to receive marketing and promotional messages, including special offers, discounts, new product updates from Direct Home, at the phone number provided.

Opt-in & consent

Both SMS consent options are optional. You will only receive messages in a category if you have explicitly opted in by checking that category's box on our web form and submitting it.
We maintain timestamped records of all opt-in actions.
We comply with the Telephone Consumer Protection Act (TCPA), CTIA guidelines, and all applicable laws.
Consent to receive text messages is not a condition of any purchase.

Message frequency & rates

Message frequency may vary based on your interactions with us.
Message and data rates may apply.

Opt-out instructions

You can cancel SMS messages at any time by replying STOP to the number that messaged you.
After you send STOP, we will send a final confirmation message and no further messages will be sent unless you re-opt in.
All opt-out requests are processed promptly, within 24 hours.

Help & support

Reply HELP for help, or contact us at support@directhome.ai or (888) 448-8316 during business hours.

Carrier information

Standard message and data rates may apply.
Carriers are not liable for delayed or undelivered messages.
Supported carriers include AT&T, Verizon, T-Mobile, and most regional carriers.

SMS data-protection statement. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, other than the aggregators and providers of the Text Message services.

Cookies & Google Analytics

We use cookies and similar technologies to keep the site functioning and to understand how visitors use it. We use Google Analytics 4 (GA4), which sets cookies and collects usage data such as pages viewed, events triggered, approximate location, and device information. You can manage your cookie preferences at any time through the Manage Cookies control in our footer, control cookies through your browser settings, and opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on. Learn more at Google's Privacy Policy.

Lead-certification tools

To document that consent was freely and knowingly given, we use independent third-party lead-certification services on our forms:

ActiveProspect TrustedForm — captures a certificate of your form interaction and the consent language displayed to you. See ActiveProspect's Privacy Policy.
Jornaya LeadiD — records the timing of your visit and submission to create an independent audit of the lead event. See Jornaya's Privacy Policy.

How we share information

We share the information you provide as follows:

Matched installers and service partners. To fulfill your request, we share the contact and project details you submit with the vetted independent installer(s) we match you with, so they can perform your consultation and prepare a quote. This is the core of our service.
Service providers. Technology vendors that support our website, analytics, messaging, payment processing, and lead-certification (including the providers named above), each contractually obligated to protect your information.
Legal & safety. Authorities or other parties when required by law, to enforce our terms, or to protect the rights, safety, and property of Direct Home and others.
Business transfers. In connection with a merger, acquisition, or sale of assets, where your data remains protected under this policy.

Because we share the contact and project details you submit with matched installers, depending on where you live this sharing may be treated as a "sale" or "sharing" of personal information under laws such as the California Consumer Privacy Act (CCPA/CPRA). You can opt out at any time — see Your Privacy Choices below. This does not apply to your SMS opt-in or text-messaging consent data, which we never sell or share for marketing (see the notices above).

Do Not Sell or Share / Your Privacy Choices

You have the right to opt out of the "sale" or "sharing" of your personal information as those terms are defined under applicable law. To exercise this right, use our Your Privacy Choices page or email support@directhome.ai with the subject "Do Not Sell or Share." California residents should also review our California Privacy Notice.

Data security

We maintain reasonable administrative, technical, and physical safeguards — including access controls and encryption of sensitive data in transit — to protect your information. No method of transmission or storage is 100% secure, but we work to protect your information using commercially acceptable means.

Data retention

We retain your information for as long as needed to fulfill your request, maintain consent records, comply with our legal obligations, resolve disputes, and enforce our agreements — generally for at least five (5) years for consent and lead records. When information is no longer needed, we take reasonable steps to delete or de-identify it.

Your rights & choices

You may, at any time:

Opt out of contact — reply STOP to any text, use the unsubscribe link in any marketing email, or email us to stop contacting you.
Opt out of sale/sharing — use Your Privacy Choices.
Access, correct, or delete — request a copy of the personal information we hold about you, ask us to correct it, or request deletion.
Opt out of analytics — use the Manage Cookies control and the Google opt-out described above.

Depending on where you live, you may have additional rights under applicable privacy laws (such as the CCPA/CPRA). To exercise any right, contact us using the details below; we will respond as required by law and will not discriminate against you for exercising a right.

Children's privacy

Our website and services are intended for adults (18+). We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.

Third-party links

Our website may link to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies. This policy applies only to information collected by Direct Home Holding Company LLC.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date above. Material changes will be reflected on this page.

Contact us

Questions, opt-out requests, or deletion requests can be sent to:

Email: support@directhome.ai
Phone: (888) 448-8316
Mail: Direct Home Holding Company LLC, 518 S 2420 W, Provo, UT 84601

By using our website and services, you consent to this Privacy Policy.